Expert Marketing Leadership at a Fraction of the Cost
Empower your nonprofit with strategic executive marketing direction, without the full-time commitment.
O V E R V I E W
As a nonprofit, you need strategic marketing leadership to drive your mission forward, but hiring a full-time Chief Marketing Officer (CMO) or Marketing Director can be costly.
At WE INC. Marketing, we offer Fractional CMO and Part-Time Marketing Director services designed to deliver expert guidance, customized strategies, and measurable results—without the full-time costs.
Why Choose a Fractional CMO or Part-Time Marketing Director?
Cost-Effective Leadership
Gain access to high-level marketing expertise without the overhead of a full-time CMO or director.
Tailored for Nonprofits
We understand the unique challenges nonprofits face, from limited resources to mission-driven goals.
Strategic Planning & Execution
Get a clear marketing strategy that aligns with your organization’s mission and long-term objectives.
Flexible Engagement
Whether you need a few hours a week or a few days a month, our fractional leadership adapts to your specific needs.
Measurable Impact
We focus on driving measurable results, from increased brand awareness to improved donor engagement.
Flexible Packages to Meet Your Needs
Our fractional services are designed to fit a variety of needs and budgets. Whether you're seeking high-level strategy or ongoing campaign management, our tiered pricing structure ensures your nonprofit gets the most value.
P R I C I N G
We have competitive pricing for various non-profit budget sizes.
Organization with annual operating budget less than $2.99M
Tier 1
Organization with annual operating budget between $3-9M
Tier 2
Organization with annual operating budget over $10M
Tier 3
P A C K A G E S
We have three package options.
Visionary Navigator
Option A: Strategic Guidance
Best for organizations in need of strategic guidance with internal teams executing.
Includes marketing plan development, monthly strategy meetings, marketing audits, strategy/overarching planning with client performing majority implementation of marketing strategy.
The Entire Package
Option B: Collaborative Execution
Best for organizations requiring more hands-on support and collaboration with stronger focus on strategy and implementation.
Includes all of the services in Option A with more support in assisting client with implementation of strategy, ongoing campaign oversight and optimization, and increased support for executive and board leadership.
Blueprint to Brilliance
Option C: Intensive Strategy Development
Best for organizations in search of of short-term, intensive strategy development with limited ongoing support.
Marketing audit to inform and develop a marketing strategy and plan for your organization’s season or specific campaign to be implemented exclusively by client.
Proven Success in Nonprofit Marketing
“Knows the field and stays on top of trends; thinks creatively and is an excellent extension to staff.”
– San Francisco Performances
“The team's thoughtful and thorough approach, as well as their marketing expertise, made them a dependable partner to our slim in-house resources. Plus, our client team was such a joy to work with—kind, collaborative, and forgiving if we needed a little grace.”
– CuriOdyssey
How Our Fractional Marketing Services Work
Discovery
We start by understanding your organization’s goals and challenges and complete a detailed marketing audit across advertising and your owned channels (including email, social media, website, and SEO.)
Strategy Development
We create a customized marketing strategy and associated plan tailored to your nonprofit’s mission and campaign goals.
Implementation & Oversight: Our team helps execute the plan, while providing regular updates and insights. (We also have an option without support to implement the plan for those looking for only marketing strategy and planning!)
Ongoing Support: We adapt as your needs evolve, ensuring long-term success.
Frequently Asked Questions
-
A Chief Marketing Officer (CMO) is usually a full-time employee that receives benefits and other compensation with a higher salary. Whereas a part-time or fractional CMO contributes expertise and services on a part-time contractual basis, which costs less because work takes place a fraction of the time, saving overhead on compensation costs.
-
We offer packages with a minimum of 4 months and recommend annual 12-month engagement for maximum return on investment.
-
Yes! WE INC. Marketing offers a variety of marketing services across owned channels (ex. email marketing, social media marketing, website, content creation and management, etc.), robust media planning and buying, and you can always scale up or increase services with us including paid digital advertising including programmatic, retargeting, paid search, paid social, and SEO packages. We look forward to discussing your needs and finding a solution to support your goals.
-
We look at a variety of metrics to analyze the effectiveness of each campaign, tracking sales, impressions, and other indicators surrounding engagement and impact. We use Google Analytics to help measure most of these metrics and offer a basic dashboard for clients to view most metrics (depending on our client’s sales connections whether they be on their own website or handled by a third party) surrounding email, website, and social media.
