Tailored solutions designed to elevate your brand.
At WE INC. Marketing, we offer tailored solutions designed to elevate your brand and drive meaningful impact. Specializing in owned media channel marketing, media buying/planning, and marketing strategy, we cater to the unique needs of non-profit organizations. From email and social media, to website and content marketing, our comprehensive services empower you to connect with your audience on every level.
Our Services
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Advertising
Expert media planning and buying, contract negotiations, comprehensive advertising campaign development and project management, advertisement trafficking.
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Digital Marketing
Tailored organic social media marketing, online ad placements, targeted email marketing, automated marketing campaigns, retargeting/remarketing strategies, influencer outreach, and promotional activities designed for non-profit and social good organizations.
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Content Marketing
Professional copywriting, strategic content development, meticulous editing and proofreading, content strategy planning, and engaging storytelling to amplify your mission.
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Marketing Plan Development
Comprehensive marketing strategy and multichannel plan tailored to your goals. Includes an audit of your marketing channels, analysis of audience data, budget recommendations, success metrics, and ROI optimization.
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Promotions & Partnerships
Development of integrated marketing campaigns, promotional strategies, and strategic partnership implementation to enhance your non-profit's reach and impact.
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Marketing Channel Audits
In-depth audits of how your owned, earned, and paid channels are performing and recommendations on how to optimize. Get a comprehensive audit across all channels, or choose which to focus on: SEO/website, social media, email marketing, paid media, and overall marketing plans.
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Fractional Marketing Leadership
Get access to a part-time Chief Marketing Officer (CMO) or Marketing Director skillset for a fraction of the cost. We work with your team to provide strategic executive marketing guidance and campaign planning from seasoned leaders, without the full-time commitment. Our part-time/fractional services are designed to fit a variety of needs and budgets from high-level strategy or ongoing campaign management.
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Marketing Mentorship
Elevate your marketing skills and strategy with the help of an expert marketer, supporting your team with personalized guidance to help unlock and level-up your organization's marketing potential.
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Marketing Strategy Session
Not sure where to begin? With a personalized marketing consultation, we act as your strategic sounding board—offering fresh perspective, expert insight, and actionable next steps to help you move forward with intention on tackling your organization’s most pressing marketing challenges.
Interested in partnering with us? Let's start a conversation and explore how we can help you achieve your goals. Complete our intake form to get things started!
Our Work
Some Fabulous Folks We've Teamed Up With
General Questions
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We provide a range of marketing services tailored to the performing arts, visual arts, health and non-profit industries, including social media management, email marketing, website content updates/maintenance, content creation, advertising and media planning/buying, holistic and specific marketing strategy. See our suite of services here.
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Our clients include museums, theaters, dance companies, music ensembles and symphony orchestras, festivals, organizations involved in the performing arts, visual arts, non-profit organizations, entertainment companies or productions, education sector, and beyond. We’re also open to working with those in different industries.
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The more advance planning the better, as we may book up during busy months. For most projects, we suggest having a contract in place for your event/project/exhibition at least 3-4 months in advance.
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To get started, please complete our interest form describing your project- we’ll get back to you within 3-5 business days.
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Being in business for many years, we have developed systems to help both our agency and clients with project management and communication throughout our engagement. For most projects above our monthly minimum retainer or project fees, an assigned project manager is engaged to ensure timely communication and deliverables across client and agency teams.
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Our onboarding process helps us dive deeper into each of our client’s missions and goals, along with understanding their challenges. We discuss and develop recommendations for implementation, testing to maximize return on investment and campaign optimization.
Marketing Services
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We start by understanding your goals, audience, and unique selling points. We identify your target audience, understand your unique challenges in your market and your budget. Then, we create a tailored strategy across owned marketing channels, audience engagement, advertising, and content creation to effectively promote your brand and events.
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Yes, we specialize in developing targeted marketing campaigns that drive ticket sales. This includes leveraging digital advertising, social media, email marketing, and partnerships with influencers and media outlets.
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Absolutely! We manage social media accounts to build your online presence, engage with your audience, and promote your events. This includes content creation, scheduling, monitoring, and analytics.
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We look at a variety of metrics to analyze the effectiveness of each campaign, tracking sales, impressions, and other indicators surrounding engagement and impact. We use Google Analytics to help measure most of these metrics and offer a basic dashboard for clients to view most metrics (depending on our client’s sales connections whether they be on their own website or handled by a third party) surrounding email, website, and social media.
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Yes! Many of our most successful campaigns combine both digital and traditional marketing and advertising.
Working With Us
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Yes. Our minimum project and monthly retainer fee starts at $3,500.
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If you are interested in our pricing structure for monthly retainer set packages, please email us at hello@weincmarketing.com with your organization’s budget size and annual marketing budget (not including staff.) We offer a few levels of services based on operating budget in order to serve small, medium, and large non-profit organizations.
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Our rates vary depending on the scope and complexity of the services required. We offer customized packages to fit different budgets and needs. Please contact us for a detailed quote by completing this questionnaire.
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We use various metrics such as ticket sales, website traffic, social media engagement, and email open rates to evaluate the effectiveness of our marketing campaigns and provide regular reports to our clients.
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The timeline for seeing results can vary based on the specific strategies implemented and your organization's goals. Some efforts, like social media engagement, can show results relatively quickly, while others, like SEO and audience building, may take a few months.
Social Media
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We manage a variety of social media platforms including Facebook, Instagram, LinkedIn, and YouTube, with experience in Twitter/X, TikTok, Threads, and Nextdoor. We can also explore emerging platforms that fit your audience profile.
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Our content creation process involves understanding your brand, target audience, and core objectives. We create engaging posts, stories, videos, and graphics that resonate with your followers and promote your brand and events.
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The frequency of posts depends on your specific needs and goals. Typically, we recommend posting several times a week to maintain engagement and keep your audience informed and excited about your activities. Some agencies may tell you to post daily, but we believe that quality content is better than quantity and most organizations don’t need to be posting as frequently.
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Yes, we can create and manage targeted social media advertising campaigns to increase your reach, drive ticket sales, and boost event attendance. At a certain budget level, we recommend bringing in our paid digital advertising partner to enhance your campaign success.
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We use various metrics such as engagement rates, follower growth, reach, impressions, and conversion rates. We provide regular reports to track progress and adjust strategies as needed.
Paid Media Planning & Advertising
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We offer a range of paid media services including digital advertising (Google Ads, social media ads, display ads, retargeting, search, etc. with our preferred digital media partner), traditional media (radio, TV, print), and out-of-home advertising (billboards, transit ads).
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We conduct a thorough analysis of your target audience and marketing goals to identify the most effective media channels. Our strategy focuses on reaching the right audience with the right message at the right time, with frequency and reach.
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The process includes research, audience analysis, media selection, budget allocation, creative development (with a third party), campaign execution, and performance tracking. We ensure your campaigns are optimized for maximum ROI/ROAs.
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We use analytics tools to monitor key performance indicators such as click-through rates, conversion rates, cost per acquisition, and overall campaign ROI, website traffic, engagement across owned channel marketing efforts, and more. Regular reports and insights are provided to assess effectiveness and make data-driven adjustments.
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Probably! We can tailor our paid media strategies to fit within your existing budget, ensuring that we maximize the impact of your spend to achieve your marketing objectives.
Website Management and Content Creation
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Yes! We partner with website designers and help project manage your website with visual appeal, user-friendly design and optimization for both desktop and mobile devices.
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Yes, we create a variety of content, including blog posts, social media posts, emails, newsletters, and promotional videos tailored to your brand’s goals.
“Strategic, in-depth and comprehensive expertise on media planning. Furthermore the execution is clean, exacting and I could not have asked for a better partner to get the massive campaign handled well and delivered in a very concentrated amount of time.”
— San Francisco Ballet Interim Chief Marketing Officer