Case Study: Cirque du Soleil ECHO
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Case Study: Cirque du Soleil ECHO

Cirque du Soleil’s newest big top tent show, ECHO, came to San Francisco November 20, 2025 through January 18, 2026. WE INC. Marketing spearheaded a grassroots marketing campaign aimed to generate community excitement, drive ticket sales, and establish local engagement by leveraging strategic partnerships, community outreach, and trade media support in collaboration with the local media buyer to maximize paid media exposure.

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Case Study: Cantor Arts Center
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Case Study: Cantor Arts Center

Since 2016, WE INC. Marketing has partnered with the Cantor Arts Center to support a variety of marketing services from media planning and buying, email marketing, and social media marketing. In 2019, WE INC. pivoted to support Cantor’s objectives to grow its social media presence and tell the museum’s story in a way that feels both elevated and accessible. By combining strategy with creativity, WE INC. was able to cultivate what resonates most with Cantor’s audiences, and build on it across various leadership and many years.

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Case Study: AXIS Dance Company
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Case Study: AXIS Dance Company

As part of Hewlett Foundation’s 50th anniversary celebration, AXIS Dance Company developed and performed Kinematic/Kinesthetic, which redefined ability/embodiment by incorporating technologies (emerging & existing) to assist disabled and non-disabled dancers in exploring new movement potential. The piece was presented to audiences at two partner organizations in the San Francisco Bay Area including the Exploratorium and Stanford Live in May 2025.

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